Updated on Friday, Jan 30, 2009
Research services

Quantitative Research  

  • Retail Audit
  • U&A Research
  • Advertising and Media Research
  • Price and Trade off Analysis
  • Opinion Research
  • In-home Visits
  • Mail out Surveys
  • Extended Usage Panels
  • Customer Satisfaction Studies
  • CLT
  • Feasibility Studies
  • Home Placement Tests
  • CATI, CAPI or Pen and Paper Telephone Interviewing 
  • Benchmarking Surveys
  • Product Communication and Development Studies
  • Brand Identity, Brand stretching, Corporate and Product Image
  • Studies
  • Competitive Analysis
  • Market Structure Analysis
  • E Commerce Studies
  • Customer Needs Analysis 

Qualitative Research

  • Focus groups
  • Mini groups
  • In-depth interviews
  • Observation
  • Brain Storming
  • Interactive Groups
  • Qualitative Telephone Interviewing
  • Auditing

Desk Research

  • Secondary research
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IMRC is proud to be contributing to our clients’ development and management of marketing knowledge about their Brand, Customer and Human Capital and the improvement of their organizational capability in approaching the markets.


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